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IVRVP
101.

What this new voting model is, why it appeared, how it works and why it has already become a corporate-governance fight.

What is an IVRVP?

An Issuer Voluntary Retail Voting Program is an opt-in arrangement through which an eligible retail shareholder gives a standing instruction for shares to be voted in line with an issuer board’s recommendations at future meetings. “IVRVP” is the term used in Tesla’s September 2026 framework request; earlier materials use Retail Voting Program, Voluntary Retail Voting Program, Voting Instruction Program and Standing Voting Instructions.

Why does it exist?

Retail shareholders vote far less often than institutions. Broadridge reported that retail investors voted 28% of shares they owned in the 2025 proxy season, compared with 76.6% for institutions. Issuers argue that a reusable instruction reduces the time and friction of voting every holding at every meeting.

How does it work?

  1. The issuer or its service provider invites an eligible holder to enroll.
  2. The holder affirmatively selects a standing instruction—typically all board recommendations, or all except contested elections and specified transactions.
  3. The holder continues receiving definitive proxy materials.
  4. The vote-processing system submits the standing instruction after the proxy is filed.
  5. A later meeting-specific vote overrides the standing instruction.
  6. The holder may cancel for future meetings at no cost.

Why is it controversial?

The documented issuer programs allow durable board-aligned instructions, not a neutral menu of “for management,” “against management,” abstain or custom policies. Critics argue this can create a bank of votes aligned with incumbents. Supporters respond that enrollment is affirmative, proxy materials still arrive, overrides remain available and cancellation is free.

What it is not

An IVRVP is not broker discretionary voting, a proxy adviser recommendation or the same thing as fund-level pass-through voting. Vanguard Investor Choice, for example, lets fund investors select policies that guide votes on portfolio-company shares; an issuer IVRVP applies to the holder’s shares of the issuer itself.

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